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small business data security specialists in orange county

Biggest 2019 IT Security Threats for Small Businesses

As more and more Orange County small businesses rely on Internet connectivity and cloud-based services for their daily activities, the need for robust IT security is greater than ever. Cybercriminals and hackers work tirelessly to create new methods for infiltrating systems, disrupting functions and stealing personal and financial information. Let’s look at a snapshot of the most current IT security threats small business must address here in 2019.

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cyber security for orange county small business

IT Security Breach at Your Small Business: What Do You Do Now?

You wake up one morning to the news no small business owner wants to hear. There has been an IT security breach. Systems are down, data is lost, or customer’s financial information has been stolen—or all of the above. What steps can you take immediately to mitigate the damage and restore function and trust to your IT systems?

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Seven ‘Must Haves’ for Your Small Business Website

 
 
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: “My website looks great, but I am not able to convert” or “I invested so much into creating my website, but I don’t get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.

1. Content – Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don’t fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.

2. Testimonials – Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.

3. Social Media Icons – Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there – that way they will hear more about you from your fans at the social network.

4. Contact Information – Tell your web visitors how to get in touch with you. They shouldn’t have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.

5. Tracking – Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.

6. Loading Time – Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.

7. SEO – Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.

Mitigate Costly New Technology Risks for Continued Stability and Profitability

Partnering with a managed service provider (MSP) is one new approach being used by many companies like yours. Experienced MSPs have access to newer tools that reduce costs by automating many routine in-house labor intensive processes. Break-fix is labor intensive, and labor is one of the most expensive operating costs within your IT infrastructure. The new innovative tools that can be provided by MSPs generate real productivity increases and mitigate the risk of network failure, downtime and data loss from human error.

MSPs deliver a trusted foundation for your team and your customers. Some of the services and tasks offered include:

  • Remote Desktop Management and Support
  • Predictable Management of Critical Patches and Software Updates
  • Fractional Resource Availability of Best-In-Class Expertise – scaled to your needs
  • Implementing and Testing Backup and Disaster Recovery Processes
  • Performance of Inventory and Audits of Computer/Network/Software
  • Enforcement of Network/Security Policy
  • Monitoring of Network/Operating System and Alerts
  • Updating Anti-Virus Software and Detecting Spyware

Erase any misconception that managed service providers are nothing more than “outsourced” tech help priced to displace your in-house IT technician or team. The new MSP has defined new methodologies and technology partnerships to offer valuable preventative services that proactively locate and eliminate threats before a bigger problem arises.

MSPs today put considerable effort into understanding the operational and business needs of SMBs to develop and deliver a set of specific services that align technology with the SMB’s business objectives. This is the reason you hear managed services often referred to as “partners.” A present day MSP offers quantifiable economic value, greater ROI and decreased total cost of operation by streamlining costs and eliminating unnecessary lost productivity, revenue, and avoidable on-site IT consultant fees, in addition to eliminating the need for costly hardware/software repairs or replacement.

Managed IT Services 101

Unless you are a technology company or a computer geek, you would likely be better off focusing on what you do best and leaving your Orange County business’ IT matters to a professional. The problem is, neither your budget nor your infrastructure is large enough to warrant hiring a full-time IT person. In situations like these, managed IT services can fill the gap so your system remains stable, secure and up to date. If you’re new to the idea of managed IT, the following quick primer should help.

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Can You Really Afford Not to Have a Backup Plan?

According to Symantec SMB, 50% of SMBs admit to having no backup and disaster recovery plan in place. 41% of those surveyed confessed that they had never even given much thought to implementing a disaster recovery or business continuity plan. If you are one of them, then you really need to think about whether you can afford the status quo. Answering these questions will help you decide.

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orange county it company

When Should Your Business Hire a Company to Manage Your IT Services

After much blood, sweat and tears, your Orange County startup company is gaining traction. You are seeing an increase in customers, you’re hiring more staff, and perhaps you’re even expanding your office space. But with increased growth comes a greater need for computer hardware, software and Internet services. At some point you’re going to hit a threshold where managing your IT begins to affect productivity. At what point should you consider hiring an Orange County IT company to manage IT services for your business? The following guidelines should serve as a litmus test.

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accounting it technology

Prepping Your Accounting Firm’s Technology for 2019

Sometimes the rate at which technology evolves nowadays can feel downright dizzying—to the point that businesses can have a difficult time keeping up. 2019 promises to continue this trend as we expect a continued proliferation of “smart devices” and more integrations of machine learning and artificial intelligence in our hardware and software. That said, with a bit of advance preparation, it’s possible to get ahead of the curve, or at least keep up with it. Here are a few steps you can take to make sure your accounting firm’s technology is on track for 2019.

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quickbooks security concerns

QuickBooks IT Vulnerabilities: What Accountants Need to Know

Accountants and small accounting firms face an ongoing conundrum today when it comes to IT security. They are required to work with online access and cloud-based systems which can be subject to cyberattack and hacking—yet they are expected to guard their clients’ personal data at all times. QuickBooks, the software of choice for many accountants, presents its own set of vulnerabilities when personal data is transmitted online—not due to its weaknesses as a system, but simply due to the fact that it carries personal financial information, which frequently makes it a target.

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