IT and Telecom Solutions, Industry News in Orange County, CA | NetServ Blog

Five Ways Your Business Can Improve Its Search Engine Rankings

 
 
In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results…

1. HTML tags – Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.

2. Alternative text images – Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.

3. File hierarchy – How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.

4. Sitemap – A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.

5. Content quality – Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

Five Things You Should Do Right Now to Preserve Your Network and Systems

1. Backup Files Every Day – As catastrophic as data loss is, the number of businesses that still are not backing up their network is unbelievable. According to the Symantec Small to Medium Size Businesses (SMB) data, only 23% of SMBs are backing up their data on a daily basis and fewer than 50% are backing up data weekly. Any number of events can result in data loss, so the importance of frequently backing up your network cannot be overstated.

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What are the Most Important IT Services to Get Managed ASAP?

Businesses today rely more heavily on technology than ever before—but unfortunately, many companies still operate on a “wing and a prayer” when it comes to their IT services. They cobble together a system that works only somewhat—largely because they don’t understand the technology itself—and they only call an IT professional when there is a problem. However, by being more proactive with managing your IT services, you can save your company a lot of money and grief, letting the technology work for you instead of against you. Let’s look at a few aspects of your IT for which you should set up effective management as soon as possible.

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Data Loss Can Cause You to Shut Down

Small and medium sized businesses today are relying more than ever on IT systems to efficiently run their business, support customers and optimize productivity. These systems house sensitive digital data ranging from employee and customer information, to internal emails, documents and financial records, sales orders and transaction histories. This is in addition to applications and programs critical to daily business functions and customer service.

While corporate-level data losses and insider theft are well publicized, many smaller businesses have also become casualties of data loss and theft. Following a significant data loss, it is estimated that a small-to-medium sized business can lose up to 25% in daily revenue by the end of the first week. Projected lost daily revenue increases to 40% one month into a major data loss.

According to The National Archives & Records Administration in Washington, 93% of companies that have experienced data loss, coupled with prolonged downtime for ten or more days, have filed for bankruptcy within twelve months of the incident while 50% wasted no time and filed for bankruptcy immediately. Finally, 43% of companies with no data recovery and business continuity plan actually go out of business following a major data loss.

Still, a survey conducted by Symantec SMB revealed that fewer than half of SMBs surveyed backup their data each week. Only 23% of those surveyed said they backup data every day and have a business continuity plan in place.

Businesses play on a much bigger playing field than they did two decades ago. Any disruptive technological event – even the smallest of incidents – can have an amplified impact on day-to-day business and profitability. Being proactive with data recovery solutions, and having emergency response procedures in place prior to a disruption or data disaster, is the only way to minimize downtime and soften the impact of such events.

Can You Really Afford Not to Have a Backup Plan?

According to Symantec SMB, 50% of SMBs admit to having no backup and disaster recovery plan in place. 41% of those surveyed confessed that they had never even given much thought to implementing a disaster recovery or business continuity plan. If you are one of them, then you really need to think about whether you can afford the status quo. Answering these questions will help you decide.

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cybersecurity threats for small business in orange county ca

IT Security Tips for Orange County Businesses

The Internet and the Digital Age have opened up amazing possibilities and opportunities for small business to grow and thrive—even competing with large corporations on an international level. At the same time, the digital space sometimes also feels like the new Wild West. Cybercriminals lurk in every corner of the web, inventing new ways to hack into our systems and steal data, money and other assets. How can businesses protect themselves from becoming victims in the digital world? Let’s look at some key IT security tips that Orange County businesses like yours should always practice.

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Is It Time for Your Orange County Business to Transition to VoIP?

Your Orange County business is growing and flourishing; you’re seeing an increase in clients and revenue, you’re having to hire more staff to accommodate the work load. It’s all great news, but there are some growing pains involved with it. In today’s instant digital world, standard land-line phone systems can be cost-prohibitive and actually hinder you from staying competitive.

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When Should Your Business Hire a Company to Manage Your IT Services

After much blood, sweat and tears, your Orange County startup company is gaining traction. You are seeing an increase in customers, you’re hiring more staff, and perhaps you’re even expanding your office space. But with increased growth comes a greater need for computer hardware, software and Internet services. At some point you’re going to hit a threshold where managing your IT begins to affect productivity. At what point should you consider hiring an Orange County IT company to manage IT services for your business? The following guidelines should serve as a litmus test.

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VOIP provider in orange county for small business

How VoIP Services Can Boost Orange County Businesses

These days, Internet-based phone service (Voice over Internet Protocol, or VoIP) is rapidly transforming the way businesses communicate. By switching to VoIP, small businesses not only can enjoy a wide range of features, but they can also experience a noticeable bump in their bottom line. Let’s discuss some ways VoIP services can boost Orange County businesses.

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Prepping Your Accounting Firm’s Technology for 2019

Sometimes the rate at which technology evolves nowadays can feel downright dizzying—to the point that businesses can have a difficult time keeping up. 2019 promises to continue this trend as we expect a continued proliferation of “smart devices” and more integrations of machine learning and artificial intelligence in our hardware and software. That said, with a bit of advance preparation, it’s possible to get ahead of the curve, or at least keep up with it. Here are a few steps you can take to make sure your accounting firm’s technology is on track for 2019.

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